As part of efforts to promote sales and reward brand loyalty, BUA Cement has launched its #WinWithTheKing promo.
The #WinWithTheKing promo is the first of its kind by BUA since it was established.
The promo which is expected to run for 83 days will see users of BUA Cement winning the company’s branded T-shirts, rechargeable lamps, TV sets, Generator sets, tricycles for carrying cement, and Android phones.
Also, there is N16 million for 16 end users to win while the grand prize is a MG executive saloon car.
Unveiling of the promo on Thursday in Abuja, the Managing Director of BUA Cement, Engr. Yusuf Haliru Binji, said it was time that the company rewarded its loyal customers, launch sales and build brand awareness.
Binji, who was represented by the Chief Financial Officer, Jacques Piekarski, said the promo is a way of showing its customers that they are important stakeholders to the giant stride the company is recording.
He said: “With this promo, we want to reward our loyal customers, launch sales and build brand awareness.
“We take a lot of courage to deal with our customers, nd distributors, they are very important to us and we take them seriously and we work hard to satisfy them and also to support them.
“It’s important to have them loyal to us and also in line with the expansion of the company we need to ensure that our customers are going to continue with us and we need to reward them for that. We need also to use this to sustain our sales and continue to build our brand.”
While stressing that the BUA brand has over time been proven to be the best, Binji said with the two new production lines starting operation by the first quarter of 2024, the company would be adding an additional 6 million to its daily production capacity.
“Currently, we are building two factories in Sokoto and Okpella, this will add 6 million from the beginning of next year, and we will have a total production capacity of 17 million a day. This is thanks to you customers for without you there will be no expansion,” he added.
On his part, Director Marketing and Sales Nasir Ladan, reiterated that the promo is part of efforts to sustain sales and improve its market visibility.
According to him, the #WinWithTheKing, is the frst in a series of promos that the company has lined up for the benefit of its customers.
The objective of the promo is actually to reward our loyal customers and also sustain our sales, and our brand visibility, that is basically the objective of the promo.
All the end users are eligible; those that are exempted are BUA cement staff, their relatives, and all those that have a role to play in the organisation of this sales promo. Every other use, every other stakeholder is eligible to play.
“The target is actually the end users and all those who have one thing or the other to do with BUA cement.
“The users of our cement are going to benefit from it,” he explained.
