Leading cement production company, Dangote Cement Plc, has denied reports that it recently embarked on a sales promotion leading to a price adjustment.
Unconfirmed reports say, the company in response to the price reduction announcement by BUA Cement had also slashed the price of its product to about N3,450.
However, in a swift reaction, the company says it is not embarking on any sales promotion as is been reported.
In his response, the Chief Branding and Communications Officer of the Dangote Group, Anthony Chiejina described the reports as mischievous, malicious, and false.
He added that the Management has formally notified the law enforcement agents to track down, name, and shame the perpetrators of this devious and deceptive information.
He urged Dangote’s Cement customers and other stakeholders to continue patronising the high-quality cement brand and be careful of scammers, who are bent on defrauding them of their funds.
